Love Your Curls

with Safe, Simple, and Effective Products
a woman with luxurious curly hair

I don’t have curly hair. I wish I did. My locks are thin and flat. My husband has thick and curly hair, and I envy it.

We have never shared hair products until I came across 4U by Tia. Founded by Tia Mowry, this line was created to strengthen and improve naturally curly hair. These items put curls first, adding shine and definition with patented, award-winning ingredients.

Even though 4U is designed to address curly hair, I found I benefited from the products too. Their Moisturizing Shampoo and Moisturizing Conditioner made my hair softer and smoother. My husband has typically frizzy locks, and these two items tamed his flyaway strands so they were smoother. Hair that was almost always dry became softer and shinier for him. We both appreciated how well the shampoo lathered up. There’s a light floral scent for those who like fragrance.

Effective Silicone Alternative

Hemi15 is an award-winning and patented hydrating ingredient in 4U by Tia’s products. This ethically grown sugarcane-derived emollient replaces the silicone found in conventional shampoos, adding weightless moisture to the hair shaft and creating more defined curls.

Made with other sustainable and naturally derived ingredients, including watermelon fruit extract, moringa oleifera seed oil, and hibiscus flower extract, 4U by Tia products are cruelty free, vegan, and non-toxic, and contain no parabens, silicone, or sulfates.

The Moisturizing Shampoo and Moisturizing Conditioner come in 13 fl. oz bottles that retail for an affordable $9.99 each.


Lisa Fabian

Contributing Editor

Lisa Fabian is an award-winning freelance writer with more than 25 years of experience in the publishing industry. She's enjoyed covering topics as diverse as arts and crafts, boating, food, and health and wellness.